The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
Looking for ‘Materia Natura’ at Milan Design Week 2024
From an indulgent sofa shaped like a giant pair of lips to designers who rose to the challenge of the times in which we live, Milan Design Week 2024 offered a wide-ranging interpretation of the theme this year, Materia Natura. We hear from author, podcast and journalist, Katie Treggiden on what was a mixed year for design.
How to Build a Strong Brand Image Through Strategic Public Relations & Marketing
How do you build a strong brand? Can PR and marketing help? We explore ways companies can leverage different tools to elevate their profile.
The Benefits of Email Marketing: Converting Subscribers into Customers
What are the benefits of email marketing for those in the creative industries? We look at the key advantages of this marketing tool and how to maximise new business opportunities.
Content Creation and Marketing: Crafting Digital Stories
Do you have the right strategies in place for content creation and marketing these assets across your digital platforms? Knowing how to maximise the assets you create can reduce time and cost, whilst engaging with the right audiences. Find out more in our Journal post.
The importance of photography for successful PR campaigns
Successful PR campaigns can often be led by photography. So having a clear understanding of requirements is vital for those looking to get their project or product published.
Interior Design PR: How to Get Published in Design Magazines
How can you get your interior design pr strategies right? What does it take to get published? We explore the top tips for making the cut with editors in 2024.
Influencer Marketing: How can it help my design business in 2024?
Discover how harnessing the reach and credibility of influencers can amplify your design projects, boost brand awareness, and unlock new avenues for success.
2024 PR Trends for Architecture and Design: What will the press be talking about?
What PR trends will we see in 2024 for interiors and architecture? We explore both on and offline trends that could be coming in the year ahead.
Social media strategies for architects and designers in 2024
What are the trends that will drive social media strategies for architects and designers in 2024? We explore the top ones to look out for.
Why is it important to know your target audience
Want to know why it’s important to know your target audience? Our latest Journal article looks at the key reasons why knowing who you are talking to can make a big difference.
How to brief a PR agency
Want to know how to brief a PR agency? Read our top tips in our latest article.
Digital Marketing Highlights from LDF 2023
Digital Marketing and LDF 2023 | The trends and highlights from this year’s event
Interior Design PR: How to prepare your business for success
Interior Design PR: How can you prepare your business for success? We give you our top tips.
How can webinars drive results for design brands and architecture practices
Want to know how to run a successful webinar? Or not sure where to start? Take a look at our advice and tips to set you up for digital marketing success.
5 tips for growing your Instagram account in 2023
What are the key things to know about the Instagram algorithm in 2023? We give you our top 5 tips for improving platform success.
The Importance of PR For Interior Designers and Architects
Discover how PR services can boost the branding, visibility, and online presence of interior designers and architects.
AI for Architecture and Design
Have you thought about using AI for architecture and design tasks? How will this impact the industry in the future? We explore the potential opportunities and why traditional content creation still plays a vital role.
How do you adapt an international design brand for a UK audience?
How do you adapt an international design brand for a UK audience? We explore the key elements to consider when building a strategy.
How to effectively use LinkedIn for networking opportunities as an architect
How can you use LinkedIn for networking if you are an architect or designer? This platform has evolved in recent years. Find out how it can help both your recruitment and business development efforts.
What is the purpose of a PR campaign?
What is the purpose of a PR campaign and how can it help elevate your business? We explore the ways in which PR can play its part.