The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
Pinterest for Marketing
Pinterest for Marketing - What are the benefits for design-led businesses? We look at the platform and its opportunities
Unlocking the Power of Digital PR Campaigns in Interior Design and Architecture
Discover how successful digital PR campaigns in architecture and interior design can provide innovative strategies and impactful industry achievements.
Harness the power of video marketing to drive your brand
Discover the benefits of video marketing and learn how shooting reels can boost your overall marketing strategy.
Tackling low engagement on Instagram - our top tips
Do you have low engagement on Instagram? Not sure why or how to improve it? Take a look at our latest Journal post to find out how to get people to interact with your content more.
Influencer Marketing: How can it help my design business in 2024?
Discover how harnessing the reach and credibility of influencers can amplify your design projects, boost brand awareness, and unlock new avenues for success.
Social media strategies for architects and designers in 2024
What are the trends that will drive social media strategies for architects and designers in 2024? We explore the top ones to look out for.
Why is it important to know your target audience
Want to know why it’s important to know your target audience? Our latest Journal article looks at the key reasons why knowing who you are talking to can make a big difference.
Digital Marketing Highlights from LDF 2023
Digital Marketing and LDF 2023 | The trends and highlights from this year’s event
How can webinars drive results for design brands and architecture practices
Want to know how to run a successful webinar? Or not sure where to start? Take a look at our advice and tips to set you up for digital marketing success.
5 tips for growing your Instagram account in 2023
What are the key things to know about the Instagram algorithm in 2023? We give you our top 5 tips for improving platform success.
AI for Architecture and Design
Have you thought about using AI for architecture and design tasks? How will this impact the industry in the future? We explore the potential opportunities and why traditional content creation still plays a vital role.
How to effectively use LinkedIn for networking opportunities as an architect
How can you use LinkedIn for networking if you are an architect or designer? This platform has evolved in recent years. Find out how it can help both your recruitment and business development efforts.
What is the purpose of a PR campaign?
What is the purpose of a PR campaign and how can it help elevate your business? We explore the ways in which PR can play its part.
Digital marketing for events
Have you thought about how to plan your digital marketing for events? Do you have the right digital strategies in place to make the most of your event activity?
How to communicate your brand story
Do you know what sets you apart from your competitors? Does your brand story come across clearly to your audiences? We share our top tips for how to craft your brand story and communicate it clearly.
TikTok vs Google
TikTok vs Google. Can this popular video platform start to rival the world’s biggest search engine? And how can design brands make the most of the platform? We explore this and more in our latest Journal article.
2023 Social Media trends
What does the future look like for social media, and how should interior design brands and architecture practices approach their digital marketing strategy in 2023?
Sustainability in design
Sustainability in design - how can you communicate your efforts through marketing and PR as interior designers or architects ? H
Easy ideas for Instagram Reels
Would like some ideas for Reels on Instagram? We take five examples of Reels executions that can provide inspiration for designers, architects and more.
Showroom marketing tips and tricks
How do you develop showroom marketing strategies to help you launch your new location? We look at how your communications are key to ensuring success.