Passionately telling stories of exceptional, thoughtful design

If you’re looking to outsource your PR and digital marketing to a team of experts who really ‘get’ your industry, look no further.

Exceeding expectations for over 10 years

We’re an agency, but we keep it personal.

We’re London-based, but our strategy is international. We will work as an extension of your team, alongside our global network of experts and like-minded specialists.

Our team all have extensive agency and in-house backgrounds, which they draw upon to offer a bespoke service to our clients.

Specialising in design, architecture, interiors, and luxury sectors means we know these industries inside and out. We’re expert, passionate storytellers of exceptional, thoughtful design.

Whether it’s repositioning your brand to reflect a changing consumer landscape or pitching the perfect story to the ideal publication, connecting and collaborating is at the heart of what we do, to grow your reputation and ensure your success.

Our values

Personable

Our team are always open to new challenges, new ideas and new people. We’re easy to talk to, welcoming and willing to share our knowledge and experience to support both our clients and our wider team.

Empowering

We value each and every member of our team. We give our team the flexibility to work at their best. We foster a positive, collaborative culture that helps them grow as individuals so they in turn provide an outstanding service to our clients.

Honest

Truth and trust are at the heart of the Sandford culture. We are truthful with each other and our clients. We never hide behind jargon or tell people what they want to hear. Our close-knit team is built on trust – allowing open and honest conversation so we become better people, for us and our clients.

Passionate

We love what we do and it shows. We’re curious and collaborative. We ask questions, we’re genuinely interested and never stop learning. We’re open-minded, always seeking new and exciting ways to leverage strategic partnerships. Passion fuels our commitment to clients as we strive to inspire and innovate across our industry.

Meet the team

Our DIRECTORS

Meet our Creative Director
— Katherine Sandford-Anderson

Katherine has always loved the design world and has 25 years of experience, expertise and passion for the industry. She founded Sandford PR in 2010 to bring creative businesses big and small a personal, boutique approach to their PR and communications on a global scale. Katherine is a DBA-accredited member and Soho House Mentor.

  • After years spent working both in-house for Designers Guild and agency-side for the likes of Camron, she uses her intricate knowledge of the sector and network of contacts to put your architecture or design business on the map. 

    She undertakes a number of industry talks and lecture roles, including teaching short courses for the KLC School of Design.

Meet our Digital Director
— Christina Clarke

Christina heads up the Sandford Digital team, developing digital and social media strategies, and activation plans and manages relations with our collaborators and influencers. With over 20 years of experience in the digital industry, Christina takes a holistic view of all clients’ online activities, working closely with the PR team to align communications.

  • Christina has previously worked as a Digital Project Manager and Project Director for over a decade, with experience running large-scale international B2B and B2C campaigns and accounts in digital advertising agencies including McCann Erickson, MRM Worldwide, Digitas London and Publicis Worldwide. 

    Christina is passionate about the power of digital storytelling and its ability to transform brands and engage audiences. By combining creativity with data-driven insights, she strive to develop strategies that resonate deeply with audiences and deliver tangible business results

Meet the rest of the Sandford team

International PR Consultant
— Cristina Belmonte

  • Cristina moved to Vancouver, Canada in 2009 after living in London for ten years. Whilst in London she specialised in global communications for the luxury market working with design, architecture, real estate and lifestyle clients at Camron and as an in-house PR consultant for some important architectural clients such as Rogers Stirk Harbour + Partners , John McAslan, NBBJ, RTKL and Broadway Malyan.

    Since then Cristina has carved a niche as an incredibly well connected international PR and has worked closely with Katherine delivering global campaigns for Sandford clients since inception. She has built strong long-lasting relationships with the most influential international design and architecture journalists.

Senior Account Manager
— Miranda Smith

  • Miranda has specialised in interiors PR and brand communications since graduating from the University of Bristol. Introduced to the world of A&D by an interior designer grandmother and garden designer mother, she has turned a personal love for beautiful property and products into a career.

    Bringing her previous experience working with clients on both B2B and B2C campaigns, she knows exactly how to position your brand or personality for the target audience. Having cultivated great press contacts from her previous role, where she began her career as an intern in 2019, and has since climbed the PR ladder, she has a proven track record of driving brand awareness across print and digital channels using a range of personalised strategies.

Digital Account Manager
— Eleonora Fagnani

  • Eleonora is an Italian-born, bilingual digital marketing, social media and communications professional with a deep-rooted love for the arts, design and architecture.

    Navigating both B2B and B2C markets, she cultivates a keen interest in connecting businesses and target audiences, elevating brand visibility and building engaged communities through online strategies.

    Previously, Eleonora worked at Cromwell Place, contributing to digital marketing and communications, at Phillips Auction House, focusing on client relations and events, and at Marie Jose Gallery, driving online media and in-person audience development.

Business Support Executive
— Kate Robinson

  • Kate is responsible for providing operational and administrative support to optimise business efficiencies and processes. This includes general administration of client accounts, finance administration, HR and recruitment.

    With over 20 years’ of operational experience, Kate has a background working in different sectors to deliver business support and is highly focussed on ensuring outstanding results.

Non-Executive Director
— Mark Anderson

  • Mark is a Non-Executive Director for Sandford.