Great brand marketing will ensure you’re making the right impression, every time.
On average, it takes five to seven impressions for people to remember your brand.
In marketing we talk about building your brand, but what does this mean for a business?
To build a brand you must have a story. How did you get here, what do you stand for and what makes you different? Brand marketing is an opportunity to tell that story.
A strong branding strategy builds trust and creates loyal customers. It humanises your business, helping customers relate to you as more than just a company but get to know you as a great, memorable brand.
How do you know if your brand marketing is doing its job?
The clue is in the data. Is your website converting to enquiries and sales or are people visiting but then leaving quickly?
Do people seem fully clued up on what you stand for, or are you attracting mismatched clients who aren’t an aligned fit for your values?
Maybe you’re even seeing people choose your competitors despite your impressive credentials.
If any of these are relatable, we can help you with your brand strategy to build a cohesive and consistent brand.
“Sandford are so well connected, and they understand the industry inside and out.”
Understand how your brand marketing journey works:
1 – Brand Discovery
Let’s get under the skin of your brand and really nail down your USP (unique selling proposition) and what sets you apart from your competitors.
2 – Business Strategy
Understanding your business aspirations is key to your brand journey. We’ll choose which approach best suits you from a comprehensive business review, a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) or development of a GOSPA (Goals, Objectives, Strategies, Plans and Actions).
3 – Brand Strategy
It’s crucial to get crystal clear on what we want to say before we look at how we want to say it. What do you want to be known for? Let’s get the message out there.
4 – Creative Strategy
We’ll deliver full guidelines on how your brand expresses itself, including tone of voice, your customer-facing message, and the look and style of the brand - your brand bible.
These four aspects would then feed into your new marketing plan, the final stage of the process.
5 – Marketing plan
An overview of your marketing strategy from SEO and website through to newsletter and marketing collateral (if desired, social media and PR would be developed separately taking into account all the above).
Other ways we can support you…
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Want more focus on social media channels?
You’ll find a package that’s right for you on our Social Media Services page.
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Need a digital-first approach to get you noticed?
Our Digital Marketing services will boost your visibility.
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Need more traditional PR support?
Head to our PR Services to find out how we can support you right now.