The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
Brand launches in a new market: The benefits and challenges
Brand launches in new markets present exciting growth opportunities but come with challenges. This in-depth article explores insights from industry experts on navigating bureaucracy, market penetration strategies, and digital marketing tactics for successful international expansion.
Learn how luxury brands can leverage PR, influencer marketing, and cultural nuances to establish a strong presence in new territories like the US and Middle East. Discover key takeaways from London Design Week and expert advice on mitigating risks while maximising brand potential.
Interior Design Influencers: The Changing Landscape
Discover how luxury brands can collaborate with interior design influencers to build credibility, drive engagement and boost high-value sales.
How to Use SEO to Attract High-Value Clients in Architecture and Design
Learn how to use SEO to attract high-value clients in architecture and design. Discover expert strategies for keyword research, on-page optimization, local SEO, and content marketing to boost your search rankings and grow your business.
Setting clear KPIs and measuring PR success
Measuring PR: We explore the evolution of metrics in public relations and how more granular data can lead to greater success.
Pinterest for Marketing
Pinterest for Marketing - What are the benefits for design-led businesses? We look at the platform and its opportunities
Architecture and PR
Discover the vital role of public relations in the field of architecture with our in-depth article, "Architecture and PR: How to Communicate Your Design Vision." Learn effective strategies for architects to convey your design concepts, engage with media, and build a strong professional reputation.
Unlocking the Power of Digital PR Campaigns in Interior Design and Architecture
Discover how successful digital PR campaigns in architecture and interior design can provide innovative strategies and impactful industry achievements.
Harness the power of video marketing to drive your brand
Discover the benefits of video marketing and learn how shooting reels can boost your overall marketing strategy.
The PR & Marketing Successes of Brand Pop-Ups
The PR & Marketing Successes of Brand Pop-Ups - how they can help your business goals
The Art of Creating a Perfect PR Pitch
What makes the perfect PR pitch? How can you grab an editor's attention? Find out more in our latest Journal post.
Tackling low engagement on Instagram - our top tips
Do you have low engagement on Instagram? Not sure why or how to improve it? Take a look at our latest Journal post to find out how to get people to interact with your content more.