The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
Digital marketing for events
Have you thought about how to plan your digital marketing for events? Do you have the right digital strategies in place to make the most of your event activity?
Developing a brand launch strategy
How do you create a brand strategy for a product launch? What are the key elements of a communications plan to tell your story? We explore this in our latest journal article.
How to communicate your brand story
Do you know what sets you apart from your competitors? Does your brand story come across clearly to your audiences? We share our top tips for how to craft your brand story and communicate it clearly.
TikTok vs Google
TikTok vs Google. Can this popular video platform start to rival the world’s biggest search engine? And how can design brands make the most of the platform? We explore this and more in our latest Journal article.
PR Services for Architects and Interior Designers: Boosting New Business Efforts
How can PR help my new business efforts? We look at how PR agencies can help architects and interior designers in particular to make the most of this marketing tool.
2023 Social Media trends
What does the future look like for social media, and how should interior design brands and architecture practices approach their digital marketing strategy in 2023?
Sustainability in design
Sustainability in design - how can you communicate your efforts through marketing and PR as interior designers or architects ? H
Easy ideas for Instagram Reels
Would like some ideas for Reels on Instagram? We take five examples of Reels executions that can provide inspiration for designers, architects and more.
Showroom marketing tips and tricks
How do you develop showroom marketing strategies to help you launch your new location? We look at how your communications are key to ensuring success.
Pinterest for interior design
Pinterest for interior designers: we explore the strategies and benefits that this platform can bring to people in the design industries.
How do you create a Reel on Instagram and reach your target audience?
Instagram Reels are becoming a vital part of your social media marketing plans. But how can you create a short-form video that appeals to your audience if you don’t have time or budget?
London Design Festival 2022 Highlights
Want to know what happened at London Design Festival 2022 as it celebrates its 20th year? We have you covered!
Milan Design Week 2022 - a round-up
Want to know what happened at Europe’s biggest design fair? Take a look at our round-up of some of the best design has to offer at this year’s Salone del Mobile and beyond.
How does the Instagram algorithm work now?
Is your Instagram engagement at an all-time low? Is your reach disappearing? Then it’s time to rethink your content. Instagram’s push towards short-form video and paid social has seen brands adapt quickly to make a change. We explore how.
Clerkenwell Design Week 2022 highlights
Clerkenwell Design Week 2022 brings together many design-led businesses in the East of London and this year promises to be no exception. Returning after a hiatus, find out what Sandford recommends you see.
Reflections on Sandford’s 10ish anniversary and rebrand
Katherine reflects on over a decade in the communications industry and how PR, digital marketing and social media for the design industries have evolved in that time.
Clerkenwell Design Week events
Clerkenwell Design Week events: With the festival’s return after a two year enforced hiatus, this year promises to be three days of inspiring events
How to build your personal brand
How to build your personal brand? What is personal branding? And what steps do you need to take to build and develop yours?
The role played by social media in the Ukraine crisis
Social media in Ukraine crisis: we are using the likes of Facebook and Instagram as alternative media outlets to understand how we can help.
Maria Prymachenko: The Ukrainian designer and her work
We pay tribute to the life and work of celebrated and beloved Ukrainian folk artist, Maria Prymachenko