The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
Pinterest for Marketing
Pinterest for Marketing - What are the benefits for design-led businesses? We look at the platform and its opportunities
Harness the power of video marketing to drive your brand
Discover the benefits of video marketing and learn how shooting reels can boost your overall marketing strategy.
Tackling low engagement on Instagram - our top tips
Do you have low engagement on Instagram? Not sure why or how to improve it? Take a look at our latest Journal post to find out how to get people to interact with your content more.
Influencer Marketing: How can it help my design business in 2024?
Discover how harnessing the reach and credibility of influencers can amplify your design projects, boost brand awareness, and unlock new avenues for success.
Social media strategies for architects and designers in 2024
What are the trends that will drive social media strategies for architects and designers in 2024? We explore the top ones to look out for.
Why is it important to know your target audience
Want to know why it’s important to know your target audience? Our latest Journal article looks at the key reasons why knowing who you are talking to can make a big difference.
How can webinars drive results for design brands and architecture practices
Want to know how to run a successful webinar? Or not sure where to start? Take a look at our advice and tips to set you up for digital marketing success.
5 tips for growing your Instagram account in 2023
What are the key things to know about the Instagram algorithm in 2023? We give you our top 5 tips for improving platform success.
AI for Architecture and Design
Have you thought about using AI for architecture and design tasks? How will this impact the industry in the future? We explore the potential opportunities and why traditional content creation still plays a vital role.
TikTok vs Google
TikTok vs Google. Can this popular video platform start to rival the world’s biggest search engine? And how can design brands make the most of the platform? We explore this and more in our latest Journal article.
2023 Social Media trends
What does the future look like for social media, and how should interior design brands and architecture practices approach their digital marketing strategy in 2023?
Sustainability in design
Sustainability in design - how can you communicate your efforts through marketing and PR as interior designers or architects ? H
Easy ideas for Instagram Reels
Would like some ideas for Reels on Instagram? We take five examples of Reels executions that can provide inspiration for designers, architects and more.
Showroom marketing tips and tricks
How do you develop showroom marketing strategies to help you launch your new location? We look at how your communications are key to ensuring success.
Pinterest for interior design
Pinterest for interior designers: we explore the strategies and benefits that this platform can bring to people in the design industries.
How do you create a Reel on Instagram and reach your target audience?
Instagram Reels are becoming a vital part of your social media marketing plans. But how can you create a short-form video that appeals to your audience if you don’t have time or budget?
How does the Instagram algorithm work now?
Is your Instagram engagement at an all-time low? Is your reach disappearing? Then it’s time to rethink your content. Instagram’s push towards short-form video and paid social has seen brands adapt quickly to make a change. We explore how.
Reflections on Sandford’s 10ish anniversary and rebrand
Katherine reflects on over a decade in the communications industry and how PR, digital marketing and social media for the design industries have evolved in that time.
Clerkenwell Design Week events
Clerkenwell Design Week events: With the festival’s return after a two year enforced hiatus, this year promises to be three days of inspiring events
The role played by social media in the Ukraine crisis
Social media in Ukraine crisis: we are using the likes of Facebook and Instagram as alternative media outlets to understand how we can help.