The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
2024 PR Trends for Architecture and Design: What will the press be talking about?
What PR trends will we see in 2024 for interiors and architecture? We explore both on and offline trends that could be coming in the year ahead.
Social media strategies for architects and designers in 2024
What are the trends that will drive social media strategies for architects and designers in 2024? We explore the top ones to look out for.
Why is it important to know your target audience
Want to know why it’s important to know your target audience? Our latest Journal article looks at the key reasons why knowing who you are talking to can make a big difference.
How to brief a PR agency
Want to know how to brief a PR agency? Read our top tips in our latest article.
Digital Marketing Highlights from LDF 2023
Digital Marketing and LDF 2023 | The trends and highlights from this year’s event
Interior Design PR: How to prepare your business for success
Interior Design PR: How can you prepare your business for success? We give you our top tips.
How can webinars drive results for design brands and architecture practices
Want to know how to run a successful webinar? Or not sure where to start? Take a look at our advice and tips to set you up for digital marketing success.
5 tips for growing your Instagram account in 2023
What are the key things to know about the Instagram algorithm in 2023? We give you our top 5 tips for improving platform success.
The Importance of PR For Interior Designers and Architects
Discover how PR services can boost the branding, visibility, and online presence of interior designers and architects.
AI for Architecture and Design
Have you thought about using AI for architecture and design tasks? How will this impact the industry in the future? We explore the potential opportunities and why traditional content creation still plays a vital role.
How do you adapt an international design brand for a UK audience?
How do you adapt an international design brand for a UK audience? We explore the key elements to consider when building a strategy.
How to effectively use LinkedIn for networking opportunities as an architect
How can you use LinkedIn for networking if you are an architect or designer? This platform has evolved in recent years. Find out how it can help both your recruitment and business development efforts.
What is the purpose of a PR campaign?
What is the purpose of a PR campaign and how can it help elevate your business? We explore the ways in which PR can play its part.
Digital marketing for events
Have you thought about how to plan your digital marketing for events? Do you have the right digital strategies in place to make the most of your event activity?
Developing a brand launch strategy
How do you create a brand strategy for a product launch? What are the key elements of a communications plan to tell your story? We explore this in our latest journal article.
How to communicate your brand story
Do you know what sets you apart from your competitors? Does your brand story come across clearly to your audiences? We share our top tips for how to craft your brand story and communicate it clearly.
TikTok vs Google
TikTok vs Google. Can this popular video platform start to rival the world’s biggest search engine? And how can design brands make the most of the platform? We explore this and more in our latest Journal article.
PR Services for Architects and Interior Designers: Boosting New Business Efforts
How can PR help my new business efforts? We look at how PR agencies can help architects and interior designers in particular to make the most of this marketing tool.
2023 Social Media trends
What does the future look like for social media, and how should interior design brands and architecture practices approach their digital marketing strategy in 2023?
Sustainability in design
Sustainability in design - how can you communicate your efforts through marketing and PR as interior designers or architects ? H