The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
Easy ideas for Instagram Reels
Would like some ideas for Reels on Instagram? We take five examples of Reels executions that can provide inspiration for designers, architects and more.
Showroom marketing tips and tricks
How do you develop showroom marketing strategies to help you launch your new location? We look at how your communications are key to ensuring success.
Pinterest for interior design
Pinterest for interior designers: we explore the strategies and benefits that this platform can bring to people in the design industries.
How do you create a Reel on Instagram and reach your target audience?
Instagram Reels are becoming a vital part of your social media marketing plans. But how can you create a short-form video that appeals to your audience if you don’t have time or budget?
London Design Festival 2022 Highlights
Want to know what happened at London Design Festival 2022 as it celebrates its 20th year? We have you covered!
Milan Design Week 2022 - a round-up
Want to know what happened at Europe’s biggest design fair? Take a look at our round-up of some of the best design has to offer at this year’s Salone del Mobile and beyond.
How does the Instagram algorithm work now?
Is your Instagram engagement at an all-time low? Is your reach disappearing? Then it’s time to rethink your content. Instagram’s push towards short-form video and paid social has seen brands adapt quickly to make a change. We explore how.
Clerkenwell Design Week 2022 highlights
Clerkenwell Design Week 2022 brings together many design-led businesses in the East of London and this year promises to be no exception. Returning after a hiatus, find out what Sandford recommends you see.
Reflections on Sandford’s 10ish anniversary and rebrand
Katherine reflects on over a decade in the communications industry and how PR, digital marketing and social media for the design industries have evolved in that time.
Clerkenwell Design Week events
Clerkenwell Design Week events: With the festival’s return after a two year enforced hiatus, this year promises to be three days of inspiring events
How to build your personal brand
How to build your personal brand? What is personal branding? And what steps do you need to take to build and develop yours?
The role played by social media in the Ukraine crisis
Social media in Ukraine crisis: we are using the likes of Facebook and Instagram as alternative media outlets to understand how we can help.
Maria Prymachenko: The Ukrainian designer and her work
We pay tribute to the life and work of celebrated and beloved Ukrainian folk artist, Maria Prymachenko
The best social media platform features for designers in 2022
Interior Design Social Media Trends: What to look out for and how socials can help interior designers and design brands to up their digital game.
What is the role of newsletters in a marketing strategy?
Newsletter Marketing Strategy: Whether you’re selling a product or offering a service, newsletters can play a valuable role in your marketing strategy
Interior design tips for Instagram
Interior design Instagram tips: With its visual style and appeal, Instagram continues to be a draw for the interior design industry.
LinkedIn for architects
LinkedIn for architects: LinkedIn has evolved into a powerful professional networking tool that can provide really high-quality leads
How to get your interior design projects published
Publishing work interior design: Understanding why you are looking to have your design work published is an important first step.
New bathroom brand Coalbrook launches and opens experience-led showroom in Clerkenwell
We supported the new bathroom brand Coalbrook in launching and opening their experience-led showroom in Clerkenwell; an example of our PR launch strategy
What are the benefits of hiring a public relations agency?
What are the benefits of hiring a public relations agency? By hiring a PR agency, they can work with you to build and develop your communications plan.