What are the benefits of hiring a public relations agency?
Whether you’re an architecture firm, interior designer or product designer, it can be tricky to find the right communications partner that can elevate and enhance your business profile.
Many factors will need to be considered, from goals and objectives to connection and chemistry. But when you find the right relationship, you can build networks to allow you to connect with your customers and clients effectively and with great success. So how can they help you and why should you consider employing one?
Develop a communications strategy
Companies in the architecture, interior, luxury and design industries all need a cohesive strategy that is aligned with their business aims and objectives. By hiring a PR agency, they can work with you to understand your business and build and develop your communications plan to support your wider marketing and business development strategies.
A clear strategy will encompass PR services including press releases, a thought leadership schedule, targets for media and a digital campaign, including a content schedule, paid ad campaign and ideas for influencer partnerships.
Your PR team should take a bespoke, strategic approach that is tailored to your company requirements and informed by an understanding of the industry, as well as your business objectives. They will work with you to grow your architecture or design company with increased brand exposure, seeking out opportunities to connect you with your target audience, whether through PR or social media services.
Connect with journalists and influencers
Your publicist will enable you to build and develop relationships with key journalists and influencers. You will also benefit from hiring a PR agency that specialises in the architecture, interior and product design sectors as it means that they are experts in their field with a little black book of contacts in these industries. Working with an external agency of this kind will give you access to their contacts, which could range from key editors at target publications to leading influencers within the design industry.
Your PR team will have strong, long-standing relationships with relevant contacts and will harness these to deliver tangible results for your brand. Through securing media coverage in target publications and building relationships with key influencers, your publicist will raise the profile of your brand and expand awareness, resulting in business growth which will impact your bottom line.
Stand out from your competitors
The fields of architecture, interior design, luxury and product design are flooded with skilled companies and individuals, who all have a story to tell. Whilst the market is saturated, hiring an external PR team will enable you to stand out from your competitors. PR professionals are expert storytellers who will work with you to understand your business and your USP’s, cut through the noise with relevant news hooks and tell your brand story to the right audience at the right time. Public relations agencies work with you to communicate what you do, from your tone of voice, brand messaging and visual identity, to your website and marketing strategy.
Your PR team will develop a press release schedule and list of relevant media contacts in the interiors, architecture and design press, ensuring that your brand is connected with the most appropriate journalists and influencers, packaging your story so that it is of interest to relevant journalists and ultimately, setting you apart from your competitors.
Collaborations and partnerships
Do you want to connect and collaborate with like-minded brands, companies and organisations? PR agencies will have connections with industry professionals in the architecture, design and interiors sectors. They can connect you with like-minded brands and individuals for collaborations and partnerships that will spark interest from journalists, influencers and your target audience.
Whether a designer collaboration on a product collection, an event or panel talk with brands with a shared synergy, or a partnership with a charity in a relevant sector, meaningful brand collaborations will play a role in delivering your communication aims and objectives. They allow you to harness the positioning and audience of any potential collaborators, raise awareness of your brand, bolster your reputation and positioning, and broaden your target audience to reach new customers.
It’s cost-effective and time-saving
Yes, that’s right - it can be cost-effective! Hiring an external public relations agency, rather than recruiting for a full-time in-house PR role gives you access to a whole team of public relations professionals with a wealth of experience and skillsets, for the same price, or often less than, a full-time PR employee. Their combined expertise and knowledge of the architecture, interior and design industries will be invaluable for your company.
Working with an external agency with multiple clients and projects in the architecture and design sectors means that they have their finger on the industry pulse, and are well-connected with relevant contacts, regularly meeting with key editors and influencers. Your brand can harness these relationships in a cost-effective manner. Whether you are a business owner, marketing manager or product designer, hiring a PR agency will also save you time, as you can offload PR tasks, so that you can concentrate on your projects and other business priorities.
To find out more about how we can help you grow your business, get in touch with us.
