The Sandford Journal
The place for advice, tips and our latest news.
DIGITAL MARKETING — PR — SOCIAL MEDIA — EVENTS — ART — DESIGN — PRESS RELEASE — GUEST BLOGS
Showroom marketing tips and tricks
How do you develop showroom marketing strategies to help you launch your new location? We look at how your communications are key to ensuring success.
Pinterest for interior design
Pinterest for interior designers: we explore the strategies and benefits that this platform can bring to people in the design industries.
How do you create a Reel on Instagram and reach your target audience?
Instagram Reels are becoming a vital part of your social media marketing plans. But how can you create a short-form video that appeals to your audience if you don’t have time or budget?
How does the Instagram algorithm work now?
Is your Instagram engagement at an all-time low? Is your reach disappearing? Then it’s time to rethink your content. Instagram’s push towards short-form video and paid social has seen brands adapt quickly to make a change. We explore how.
Reflections on Sandford’s 10ish anniversary and rebrand
Katherine reflects on over a decade in the communications industry and how PR, digital marketing and social media for the design industries have evolved in that time.
Clerkenwell Design Week events
Clerkenwell Design Week events: With the festival’s return after a two year enforced hiatus, this year promises to be three days of inspiring events
How to build your personal brand
How to build your personal brand? What is personal branding? And what steps do you need to take to build and develop yours?
The role played by social media in the Ukraine crisis
Social media in Ukraine crisis: we are using the likes of Facebook and Instagram as alternative media outlets to understand how we can help.
The best social media platform features for designers in 2022
Interior Design Social Media Trends: What to look out for and how socials can help interior designers and design brands to up their digital game.
What is the role of newsletters in a marketing strategy?
Newsletter Marketing Strategy: Whether you’re selling a product or offering a service, newsletters can play a valuable role in your marketing strategy
Interior design tips for Instagram
Interior design Instagram tips: With its visual style and appeal, Instagram continues to be a draw for the interior design industry.
LinkedIn for architects
LinkedIn for architects: LinkedIn has evolved into a powerful professional networking tool that can provide really high-quality leads
How to get your interior design projects published
Publishing work interior design: Understanding why you are looking to have your design work published is an important first step.
What are the benefits of hiring a public relations agency?
What are the benefits of hiring a public relations agency? By hiring a PR agency, they can work with you to build and develop your communications plan.
Reflection on design events in 2021: From Milan to London and beyond
Design Events in 2021: We spoke with William Knight and asked for his reflections on other recent events that have slowly started to return.
London Design Festival : making the most of the event
London Design Festival is fast approaching so we spoke to Katherine and William Knight from The Renew Consultancy on how to prepare for it.
The rise of podcasts and audio spaces for architecture and design
Design and Architecture Podcast: We have long been fans of podcasts and in recent years, they have really taken off in the design community.
What Are Instagram Reels & How To Use Them In Your Digital Marketing
Discover in this article what are Instagram Reels and how to use them in your digital marketing