Crucial Trading
Helping a PLC to enhance its online presence and engage a wider audience in the luxury interior design market
Services delivered
Digital strategy
Community management
Content creation
THE CHALLENGE
Crucial Trading, part of the Headlam Group, specialises in manufacturing a diverse range of floorcovering products, with a focus on rugs. They enlisted our help to enhance their online presence and engage a wider audience in the luxury interior design market, reinvigorating stagnant social channels with a fresh approach. Sandford also supports two other brands within the group: Telenzo and JHS.
OUR SOLUTION
Sandford developed a comprehensive digital strategy to drive engagement on Instagram and Pinterest, including audience analysis and influencer collaboration. The partnership resulted in increased engagement and follower numbers, particularly during industry events like Decorex. Instagram Reels drove the highest engagement, with the best-performing Reel exceeding 14,000 plays and over 350 engagements.
We have also focused on embracing user-generated content and developing relationships with key influencers and interior designers to gather in-situ shots for use on Crucial’s channel. This focus on community building and taking inspiration from the wider design community has not only propelled their reach and engagement but also grown the brand’s network of trusted design partners.
Additionally, the revitalised Pinterest boards and advertising strategy positioned Crucial as a prominent choice for luxury flooring and carpets.
“If I was asked to choose a few words to describe working with Sandford they would be – honest, knowledgeable, open and always going above and beyond! Such a great team to be partnered with.”