CTO Lighting
Reinvigorating a leading lighting design company’s social media and expanding its international distribution network
services delivered
Digital strategy development
Content planning and creation
Community management
THE CHALLENGE
CTO Lighting, a leading design company in the lighting solutions industry, faced challenges with repetitive and unengaging content on their social media platforms. They also needed to tap into their international distribution network and develop clear strategies for key industry events such as Decorex and Maison et Objet.
OUR SOLUTION
Sandford developed comprehensive strategies for Instagram and LinkedIn. For Instagram, we conducted audience research, created content plans, and managed user-generated content to better connect with the design community. For LinkedIn, we developed content roadmaps for key stakeholders to showcase thought leadership and expertise.
Instagram saw significant growth, with a 305% increase in reach and a 60% increase in engagement within the first month. Content related to industry events saw substantial engagement spikes, with a 306% month-over-month increase during Decorex and a 210% month-over-month increase during Maison et Objet.
“We brought Sandford on board as we needed help with brand positioning and brand image. Sandford delivered fully in this regard by creating the path to us being seen as experts in the industry.
They were fully engaged with our brand and were so focused on us that it felt like we were their only client! We spoke the same language and they were a pleasure to work with.”