Hill House Interiors
Launching a new interiors range and pop-up to mark 25 years in the industry with this international interior design practice
services delivered
PR strategy and execution
Event coordination and media outreach
Press office management
THE CHALLENGE
Built on an existing friendship between founding partners Helen Bygraves and Jenny Weiss, Hill House Interiors has grown to become a leader in the interior design industry for residential and hospitality projects.
To mark the 25th anniversary of Hill House Interiors, the duo announced the launch of the new
Collection, Hill House Lifestyle. To support this, the team opened a pop-up showroom in Design Centre Chelsea Harbour to coincide with the opening of WOW!house.
They needed a cohesive strategy for their communications that not only announced the depth and care put into the new range, but that celebrated their collaboration and the new destination.
OUR SOLUTION
We developed a pervasive media campaign that allowed us to tell the brand story whilst also sharing the diversity of the new range. Targeting both broad brand awareness pieces as well as product-specific opportunities, we were able to secure extensive pick-up in the key press and drive interest in their products.
RESULTS INCLUDE:
Founder profiles placed in key regional media relevant to target audiences
Over 30+ pieces of coverage secured across a 4-month brand awareness campaign
Press event attended by 31+ journalists from a range of key national, consumer, trade and regional publications including the Financial Times, Country & Town House, House & Garden, The World of Interiors, and Homes & Gardens
Oversaw liaison with the DCCH team to ensure the brand continued to be front of mind for any additional marketing opportunities
Oversaw liaison with The List by House & Garden team to maximise editorial opportunities as part of Gold membership