Iris Ceramica
Creating buzz around the UK showroom during Clerkenwell Design Week for this Italian ceramics brand
Services delivered
PR strategy and execution
Event coordination and media outreach
Press office management
THE CHALLENGE
Italian ceramics brand, Iris Ceramica Group had revitalised its showroom in Clerkenwell London into a three-storey gallery space, dedicated to their vision, mission and values as a brand.
To mark one year of ICG Gallery, they chose to take part in Clerkenwell Design Week, an event perfectly suited to their target audiences.
OUR SOLUTION
Evoking tempting smells, captivating sounds, enchanting shapes and lustrous colour, the ICG Gallery was transformed into a “Bottega in Bloom” rediscovering traditional arts and focusing on artisanal skills and techniques.
We created a media strategy to promote their involvement, tell the brand story and share the narrative around this innovative and aspirational installation. For the event, we invited relevant press who we felt would appreciate the value of the craftsmanship offered by the brand. The ateliers were designed to inspire conversation through craft and design.
Several key journalists attended the event including Dezeen, The Insider, Material Matters and more.