Otto Tiles & Design
Achieving cut-through in a crowded market for international tile and design brand
Services delivered
PR strategy
Digital strategy
Event management
Partnership management (LFA)
Influencer strategy and management
THE CHALLENGE
Known for its encaustic cement and terrazzo tiles, Otto Tiles & Design was established in 2014 by Founder Damla Turgut. The brand offers a wide range of styles, colours and patterns, blending contemporary design with traditional crafting techniques inspired by Turkey.
OUR SOLUTION
When Otto approached Sandford for PR activity, they aimed to achieve significant cut-through in a competitive market. Sandford developed a long-term plan to elevate the brand, establish it as a trusted source for high-quality tiles, and implement a focused outbound PR strategy. The partnership resulted in broad press coverage (helping them access a combined readership of over 800 million ideal clients), successful product launches and expanded social media reach.
We have also successfully managed several influencer collaborations including partnerships with My Tiny Estate, Alice Grace Interiors and Wendy Gilmour (Thankfifi). The ‘reveal’ Reel for My Tiny Estates exceeded over 76,000 plays and over 78,000 engagements. Wendy Gilmour’s latest Reel has over 1.4 million plays and nearly 82,000 engagements.
Image credits:
Images 1 - 3: Felix Speller
Image 4: My Tiny Estate
Image 5: Alice Gaskell (Alice Grace Interiors)
Image 6: Wendy Gilmour
“Working with Sandford has been an amazing journey. Katherine and Christina, in particular, have demonstrated remarkable strategic thinking, professionalism, and attention to detail throughout our collaboration, keeping our goals on track and ensuring consistent alignment at every step.”