Achieving the PRCA Communications Management Standard: A Mark of Excellence
We are delighted to announce that Sandford has been awarded the Communications Management Standard (CMS) by the Public Relations and Communications Association (PRCA).
Being awarded this certification is a significant milestone for any communications agency. The CMS is the gold standard of service delivery in the PR and communications industry, reflecting our company’s commitment to excellence, professionalism, and continuous improvement.
The CMS is not just another accreditation; it’s a rigorous audit-based process that assesses various aspects of an agency’s operations. From leadership, client management, and business planning to staff development and financial management, the CMS evaluates the core elements necessary for providing outstanding client service. Agencies must demonstrate that they meet high standards in these areas, ensuring clients can trust the agency to deliver consistently high-quality work. We were commended on ‘the substantial amount of well-planned and executed work’ we put into achieving this accreditation.
For our clients, choosing an agency like ours with CMS certification guarantees a focus on measurable outcomes, accountability, and transparency. As communications play a critical role in shaping brand perception and stakeholder engagement, partnering with a PRCA-accredited agency ensures that campaigns are managed to the highest standards, delivering the best results for our clients.
In essence, achieving the PRCA CMS reflects a commitment to best practices and excellence, setting an agency apart in the PR landscape. We are delighted that our hard work has earned us this accreditation.
In response to the certification, Katherine said,
“We are proud to have completed this rigorous process and achieved this accreditation. As an agency founder, I have always strived to ensure we provide the best service to our clients.
This starts by establishing the right foundations are in place within the agency at all levels to deliver excellence.
The PRCA team were hugely supportive throughout the process and it was a valuable opportunity to reflect on following best practices.”
The PRCA shared their thoughts on our participation too:
“This is the first time Sandford has achieved the CMS accreditation. It is clear from the assessment, that they have put in a substantial amount of well-planned and executed work to achieve this accreditation. For a small agency, this is no mean feat.”
